Lifestyle & content
with intention

I’m Emmy — a creator focused on everyday style, quiet wellness, and honest storytelling. Building a body of work that feels considered rather than performative.

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Emmy
Portrait Series 01

A little about me

I create content that feels like a conversation rather than a performance.

Over the past few years I’ve been documenting the quieter side of lifestyle — the clothes I actually wear, the routines that stick, and the small details that make ordinary days feel intentional.

My work sits at the intersection of fashion, wellness, and personal narrative. I’m less interested in trends and more interested in building something that feels sustainable and true to who I am.

If you’re a brand or creative looking for long-term collaboration rather than one-off posts, I’d love to hear from you on Instagram.

Authentic over polished

I prioritise honesty and relatability in everything I share.

Quality over quantity

Fewer, more considered pieces of content that actually connect.

Long-term partnerships

I prefer working with brands I genuinely use and believe in.

Selected work

A small selection of recent personal projects and collaborations.

Lately

What’s been occupying my time and camera roll recently.

Soft mornings & quieter frames

I’ve been leaning into slower mornings, natural light, and less staged setups. Most of what I’m posting right now is shot in real environments — apartments, streets, small studios.

It’s a more honest way of working and it’s starting to feel like the right direction for the next chapter of my content.

See more on Instagram →

What I create

Three main pillars that shape most of my work.

01

Everyday Style

Capsule wardrobes, quiet luxury pieces, and outfits that work for real life — not just the feed.

02

Quiet Wellness

Simple routines, mindful living, and the small habits that support a calmer, more grounded day.

03

Personal Narrative

Honest reflections, behind-the-scenes process, and the stories that sit underneath the aesthetics.

Kind words

A few notes from people I’ve worked with.

“Emmy brought a calm, considered energy to the shoot. The final images felt personal rather than commercial — exactly what we wanted.”

Sophie M.
Brand Manager, independent fashion label

“Working with Emmy was seamless. She understood the brief immediately and delivered content that felt authentic to both our brand and her own voice.”

James T.
Creative Director

Open to Collaborations

I’m currently building a small network of trusted creative partners.

As I continue developing my personal brand and content, I’m actively looking for talented people to collaborate with on a longer-term basis. The focus is on finding the right creative partners rather than chasing one-off projects.

Content partner roles I’m currently looking for

These are the key roles I want to fill with people who share a similar approach to quality, aesthetics, and long-term collaboration.

Experienced Photographer / Videographer

Someone with strong studio and on-location experience in lifestyle, fashion, and brand work. Ideal if you can shoot both stills and short-form video, and understand natural light and editorial composition.

Marketing & Brand Specialist

A strategist or marketer with proven experience in social media growth, personal branding, and securing meaningful paid partnerships. Looking for someone who understands content strategy as well as audience development.

Creative Collaborators

Designers, stylists, creative directors, or other creators interested in building longer-term authentic campaigns and visual projects together rather than one-off shoots.

Who I work best with

  • Independent fashion & lifestyle brands
  • Wellness, skincare and self-care companies
  • Photographers and creative directors
  • Small studios and emerging labels
  • Brands focused on quality and longevity
  • People who value authenticity over trends

What I can offer partners

  • On-brand lifestyle and editorial content
  • Natural, unforced product integration
  • Consistent visual language across platforms
  • Honest feedback and creative input
  • Reliable timelines and clear communication
  • Long-term partnership potential

Types of collaborations I’m open to

Brand Partnerships

Multi-post or multi-platform campaigns where the product or story can be woven into my existing content naturally.

Product Collaborations

Thoughtful product seeding, reviews, and longer-term ambassador style relationships with brands I actually use.

Fashion & Lifestyle Shoots

On-location or studio work with photographers and brands looking for a calm, editorial approach.

Creative Direction

Helping shape the visual language or concept for small campaigns and personal projects.

Content Series

Ongoing series rather than single posts — allowing the story and aesthetic to develop over time.

Long-term Ambassadorships

Extended partnerships with brands whose values and products genuinely align with my own.

How I like to work

I do my best work when there’s space for conversation. I prefer receiving a clear brief along with creative freedom to interpret it in a way that still feels true to my style.

Most collaborations start with a simple Instagram message or email. From there we can discuss goals, timelines, deliverables, and whether it feels like a good fit for both sides.

I’m reliable with deadlines and communication, and I care about the final result looking and feeling intentional rather than rushed.

What I look for in partners

  • 01 Clear creative vision and mutual respect
  • 02 Products or services I can stand behind
  • 03 Interest in longer relationships, not just one post
  • 04 Openness to collaboration rather than strict control
  • 05 Fair and transparent communication
  • 06 Alignment with a quieter, more considered aesthetic

Interested in working together?

If you are a photographer, videographer, marketing specialist, or creative looking to collaborate, the easiest way to reach me is via Instagram. Send a short message introducing yourself and what you have in mind.

Message on Instagram →